Jorge Sanchez of Chacho’s Gives Back


Jorge Sanchez is a longtime sponsor of the SF Latino Film Festival and a thriving Bay Area restaurateur who now organizes the annual Chacho’s Taco Festival–an MLE sanctioned event.

Jorge has been a valued sponsor since our predecessor festival, the SF International Latino Film Festival, donating space at his bars and restaurants Blue Monkey and Deluxe, plus countless catered events from Chacho’s. This year he sponsored our wine and beer bar at CBS Studios to kick off the festival season.

We’re most grateful for his ten year participation and look forward to a long and fruitful community partnership with him and his companies. Thanks so much Jorge!

Find tickets for our two week festival online now! See you at the movies!

Media contact:

Meet Stars At Night, the band on our commercial

CM2016_Stars At Night

I first came across this indie girl rock band at Chona Fest at the Black Rose Tavern in West LA a few months back and started following their music, thinking “maybe I can weave them into the festival this year.” While Albert and I discussed music for the commercial, I said “I can just pull something royalty free like a did with our 2014 commercial,” but he insisted we get a band that could benefit from the exposure. So I contacted Stars At Night, and they were extremely generous for letting us use Control for this piece. It is running on CBS till the end of October and is our official PSA on YouTube.

Keep your eye on them! Their creative new music is instant classic material. Look them up now if you haven’t already.

Hear their music on SoundClound and download it on iTunes & Google Play. And you can follow them on Twitter.

Here’s the commercial!


Meet Albert Xavier, the director of our commercial


A native of the Dominican Republic and 20 year film industry veteran, Albert Xavier brings a unique set of eyes to cinema and live event productions. As founder and CEO of Infinity Features, he has created, produced, and directed award-winning foreign features, short films, music videos, medical industrials, reality shows, and commercials. He was a featured filmmaker at the first annual SF Latino Film Festival with his second feature film, “Hermafrodita.”

“I’m proud to be part of this year’s festival team as the producer who created the commercials and bumpers for TV and online promotions. As a long time friend to the director of the festival, I wish him the best and hope Cine+Mas lasts for generations to come.”

Take a look a the commercial he made for us!

Favorite US Film: Taxi Driver

Favorite Foreign Film: Cuidad de Dios (Brazil)

Favorite Director: Alejandro G. Inarritu

To see Albert Xavier’s work visit:

Robert Liu-Trujillo, Oakland Author and Illustrator



My name is Robert Liu-Trujillo. I am the author and illustrator of “Furqan’s First Flat Top”. I was born in Oakland, California and raised all across the Bay Area. I’m a visual artist, father, and a husband who employs the use of illustration, public art, and storytelling to tell tales. These tales manifest in a variety of forms and they reflect my cultural background, dreams, and political / personal beliefs. My motivation to do what I do is to unearth beautiful and un-told stories, to be a positive and nurturing influence on my son, and to honor my ancestors and family who worked so hard for me to be here.
I’m also a co-founder of The Trust Your Struggle Collective, a contributor to Rad Dad, and the founder of Come Bien Books.
This festival is important to me because our indigenous peoples/raza need to see a very beautiful, subtle, nuanced, and layered reflection of themselves. Since we can’t get that from our popular media lanes, we have to create our own and drive traffic to it. Not only to watch the great films, but to support our own self determination. I’m happy to see the film fest continue on and I’m excited to see some of the great films.

Find festival passes here: & follow on Twitter @sflatinofilm.

Meet Michael Becerra


After receiving my business degree at Cal Poly SLO, I moved to Silicon Valley where my career has taken me to various companies working in IT, finance, and marketing project manager roles. To further my education and social network I went to Santa Clara University for a MBA. After graduation I needed to burn off all those late night eats from working days and studying nights, and found myself fully addicted to triathlons. My absolute favorite and most challenging races have been the Ironman 140.6. The mental and physical challenges of those races helped me find two things; first and foremost, that a driven mind can do anything and second, my cheekbones, which I hadn’t seen since undergrad. Since then I have also worked as a fashion model and actor building strong connections within the fashion and film industry and the charities they support including SF Latino Film Festival’s yearly events!

Find festival passes here: & follow on Twitter @sflatinofilm.

2016 Poster Model Bios

Abad Leyva. Nacido y criado en Tecuanapa, Guerrero. Mexico. La Costa Chica. An Afro-Mexicano, not a ‘latino’. Father of Deu and husband of Michelle. Filmmaker who is currently working on a documentary about Plan Merida and the war on drugs in Mexico. Public speaker. Founder of Encinal is a community production organization that fights stigma and discrimination through multimedia projects. Abad is also co-founder with Michelle of Kalli Comunidad. Kalli Comunidad is a healing space, decolonized cafe, and gallery for the brown and/or undocumented community of Oakland where people who are challenged to find resources find ways to heal traumas and obstacles. Kalli means ‘Home’ in Nahuatl and this center provides a space for people to create community and connections, to find better ways to adapt and thrive in their lives.
My name is Ernesto Quiñonez and I am a Xicano male. I’m in the early stages of growing and building a positive path for myself and my family. My goal is to transform my circumstances so I can focus my efforts on changing and bettering the circumstances of my people. At our family run store we use our T-Shirts to raise awareness and give back as much as we can. We contribute by vocalizing our opinions and stance through artwork. The Latino film festival is important because of its ability to give us a place to shine and perform.
Born and raised in San Francisco, Ignacio Ferrey is a father, educator and advocate committed to community involvement and eliminating health disparities as they impact communities of color, specifically among Latino, indigenous & African American families, men and youth. Ignacio has nearly 20 years of experience in education, health, youth & leadership development, as well as father and family services. This festival is very important to me because it celebrates diversity and inclusion, addresses social justice head on and tells our stories within and across the Américas through film and art. I’m proud to support this year’s SF Latino Film Festival!
Isa Noyola is director of programs at Transgender Law Center, where she works extensively for the release of transgender women from ICE detention and an end to deportations. Isa identifies as a translatina, activist, and cultural organizer and is passionate about abolishing oppressive systems that criminalize trans and queer immigrant communities of color. She was named by Colorlines as one of the 15 Remarkable Women of Color Who Rocked 2015. This festival is important to me and my community because our diverse Latinx culture is filled with stories and beauty that need to be shared and understood. We have a resilient and powerful story to share.
Kassandra Pintor is a 22 year old Mexican-Colombian-American who just graduated from USF with an undergrad in Psychology. Her next goal is to work in the community with youth that are at risk and live in low socio-economic environments. She also plans to continue her mural projects in the Mission District.
Coatlupe “Lupita” Martinez is a 12yr old 7th grader growing up in East Oakland who loves purple and is obsessed with Michael Jackson. She enjoys writing poetry, eating arroz con leche and smothering her pet pug “Mimi”. Lupita is the inspiration and founding member of the Radical Monarchs, a radical social justice scouting troop for girls of color. The Radical Monarchs earn badges based on learning and participating in social justice movements. Lupita is also a proud “brujita” and enjoys learning about plants for medicinal healing and as a way to connect to her ancestral lineage.
Kristina is an herbalist, a contributor to Bay Area community healing spaces and a promoter of the healing energies of sensuality, the divine feminine and Sacred Sexuality. She is an Afro-Indigenous Latina, African American & Salvadoreña. She creates art, writes about spiritual philosophy and makes herbal medicines. The festival is important to me because we have so many diverse, powerful beautiful stories to tell and its really inspiring to see into the depth of someone or a whole community through film. Keep in touch with her work! Instagram: luna_nueva_oshun

Maya is a mental health therapist in our community. She is a danzante, she is a beautiful mother, and she is very generous with her time and love with many.
My Name is René Quiñonez I am first generation Xican@ my parents immigrated from Mexico and Central America, I believe that striving for a better world is life, and not just something you work towards, its living and struggling everyday. I am also the family member of a family run business Movement Ink. For years our family has been faced with living in poverty and dealing with circumstances that come from living in over-populated, urban areas without outlets. At times we’ve fallen into negative behaviors and are dealing with trying to be productive and beneficial to our communities. We use silkscreening as an outlet and an opportunity for us to funnel our benefits back into elevating and empowering our people.
The Latino film festival is important for me because for most of my childhood absent were the faces and skin tones that resembled me, it’s important because we are important.

Rob                                                                                                                                        My name is Robert Liu-Trujillo. I am the author and illustrator of “Furqan’s First Flat Top”. I was born in Oakland, California and raised all across the Bay Area. I’m a visual artist, father, and a husband who employs the use of illustration, public art, and storytelling to tell tales. These tales manifest in a variety of forms and they reflect my cultural background, dreams, and political / personal beliefs. My motivation to do what I do is to unearth beautiful and un-told stories, to be a positive and nurturing influence on my son, and to honor my ancestors and family who worked so hard for me to be here.
I’m also a co-founder of The Trust Your Struggle Collective, a contributor to Rad Dad, and the founder of Come Bien Books.
This festival is important to me because our indigenous peoples/raza need to see a very beautiful, subtle, nuanced, and layered reflection of themselves. Since we can’t get that from our popular media lanes, we have to create our own and drive traffic to it.Not only to watch the great films, but to support our own self determination. I’m happy to see the film fest continue on and I’m excited to see some of the great films.
I am Samuelin Martinez, a Social Justice Healer offering a Traditional Healing Praxis to heal from an American Holocaust, that has caused Post Generational Traumatic Oppression. My mother was our Medicine Woman and Oral Historian, who rooted me to 40,000 years of innate-ive resiliency; to this I have integrated the best from 511 years of psychiatric and social work history. For thirty eight years I have progressively refined this approach, utilizing the best from both, I provided therapy to a population that went un-served prior to 1973.
This festival is important to me because con todo respeto, I don’t want to tell people how they should identify themselves, but we are descendents of survivors of the American holocaust. The whole Chicano-Mexicano movement was based on a movement. Who we are is so important because we never surrendered our native love for our people which is stronger than cultural genocide. We have to tell our children they are indigenous not Latin or Latin-o, Mexican not Latin, Colombian not Latin, Boricua not Latin, etc. This sharing of culture helps to remind us of who we are.
Susana “Ix Chel” Cáceres is a queer embryonic immigrant, made in El Salvador and born and raised in Pico Union and South Central, Los Angeles, California. She speaks her truth trough poetry, drum, song, dance and film. Currently she is the Executive Director for El/La Para TransLatinas, a nonprofit organization for transgender Latinas in the Mission of San Francisco.


My name is Diogo Hausen and I was born in Porto Alegre, Brazil. I grew up in Miami, FL, and am now working as an actor/model/stuntman here in San Francisco. I originally came out to California to study Psychology at Santa Clara University, which was the perfect stepping stone to lead me to acting.

My goals have been the same since the year 2000 when I first watched the film X-MEN in theaters: become a super hero. I have been a comic book and super hero fan from my earliest childhood memories. I have always loved the superhero archetype and how they inspire people by going through mythological trials and hardships. Watching X-MEN for the first time made me realize that if I couldn’t get superpowers myself, I could at least play someone who does have them on screen. Then I could help tell these stories to inspire people, and to bring them hope.

Currently, I’m working on some independent short and feature films that have been making their way through the festival circuits, as well as commercials and print ads.


Annie Vazquez is a fashion, travel and beauty expert and journalist who has been coined as one of the pioneers of Miami’s fashion blogging community.

Accolades: This young entrepreneur was voted Miami’s Top Fashion Blog by The New Times and recently was awarded Best Fashion Content Creator Award at the Hispanicize x Telemundo Awards. Her work has been featured in glossies such as Vogue, Marie Claire, Elle, The New York Times, Life, Refinery 29and more.  She was the first blogger in Miami to score a major campaign with fashion brand Coach where she produced and starred in a 1 minute commercial for them. Savvy and creative, Vazquez  has gone on to work for several other brands as a spokesperson, model and consultant. Some of these top tier brands include Mercedes Benz USA, Bailey’s, Peroni, Tresmme, Victoria Secret Pink, 7 for All ManKind, Forever 21, H&M, Express, Macy’s, Express, Bloomingdales, TMobile and Sprint.

Innovator: Vazquez has produced several events to unify the city’s fashion community. These include setting up educational fashion panels at Soho House, putting together the city’s first “Fashion Blogger’s Night Out at Neiman Marcus and launching the first blogger based event at Miami Swim Week Lounge called “Escape Miami”. Additionally, she cofounded Miami’s first fashion blogger networking event called “Fashion Bloggers Do It Better 1& 2” and to give back to her community, “Fashion for a Cause Campaign to raise funds for breast cancer. Plus, Google asked her to create the first ever Miami Fashion Blogger Page which has over 300K followers.

On Camera: Always with her finger on the city’s pulse, Vazquez is often featured on several networks such as NBC, Fox, CBS producing fashion and lifestyle segments as well as online for Nylon Magazine. At Mercedes Benz Swim Week, she served as ambassador and interviewed celebrities, designers, and guests. Aside from modeling in commercials, Vazquez also believes in the power of film. She produced the first ever fashion blogging documentary called Blogging Behind the Seams” to showcase how the industry works.

Teacher:  One thing Vazquez is passionate about is teaching others. She is often asked to lead fashion blogging and styling workshops at universities like Nova University as well as for major corporations like Crystal Line Cruises and Soho House.

Designer: “Lil Miss Miami” is her first jewelry line to pay homage to the city she grew up in. After a year of research, Vazquez decided to team up with a local jewelry maker and create her first ever capsule collection which has already been featured on the runway of Mercedes Benz Swim Week and was carried at over 9 boutiques in Miami and online.


Danielle Margherite Photography is a published editorial and fashion photographer, specializing in natural light photography with a style consisting of colorful and energetic visuals. Based in Miami, FL with a serious case of wanderlust.


I’m Ricky Sanchez and I’m of Spanish and Mexican descent. My roots are in Texas (before it was the United States). I’m the 10th grandchild of Don Tomas Sanchez and Joaquin Galan who founded Laredo, Texas and the United States. My family migrated to San Francisco and then to Merced, California where I was born and raised.

I am in the process of creating my first short horror film in Northern California. Northern California is where I began theatre in high school. Now, I am pursuing it in college while working as a firefighter. I have a drive and passion to create, direct, produce and edit my own film which I hope to do professionally. Creating my own film brings my imagination to life. It’s an art I truly love aside from fighting fires.


For tickets & passes:




SF Latino Film Festival Poster Features Bay Area Notables

WIP 2016 BillboardCM2016_KassCM2016_Diogo

The SF Latino Film Festival has partnered recently with local area activists, artists, scientists, and educators to celebrate our diverse backgrounds. We chose to shine a light on everyday Latinos in a way that isn’t always portrayed in film. Regardless of our superficial differences, we cohabitate—and welcome the opportunity to grow together through a film festival experience.

Come see hand selected foreign language film from all over the Americas at the all new Alamo Drafthouse, Roxy Theater, Yerba Buena Center for the Arts and more.

These rare and hard to find films won’t be in town long, so secure your tickets and group passes at

Follow us on Twitter @sflatinofilm to find information about getting involved. This is a fun community event for the whole family. Join us, and help film thrive in the SF Bay Area.




Announcing 8th Cine+Mas San Francisco Latino Film Festival- Sept 16-Oct 1

For Immediate Release
August 10, 2016

Media Contacts:
Juliana Mojica, Mojica Arts/ Cine+Más SF/ San Francisco Latino Film Festival, 415.225.3725
David Franco, Cine+Mas SF, 415.754.9580 publicity (at)cine mas sf (dot) org

Cine+Más SF presents
8th Annual San Francisco Latino Film Festival
September 16-October 1, 2016

Calendar Listing / Film / Festival / Community Event
Calendar Editors Please Note:
What: 8th Annual Cine+Mas San Francisco Latino Film Festival
When: Sept 16-Oct 1, 2016
INFO: or call 415-754-9580.

SAN FRANCISCO, CA –August 10, 2016 – Cine+Más SF presents the San Francisco Latino Film Festival (September 16-October 1, 2016) in theatres and cultural centers throughout the San Francisco Bay Area, screening award winning and critically acclaimed documentary and feature films throughout Latin America, South America and the USA. The audience will have the opportunity to participate in discussions with local and visiting filmmakers after many of the screenings.

The Festival is excited to announce this year it will open at the new Alamo Drafthouse Cinema in the Mission District and takes the program to cultural venues in the Bay Area including the Roxie Theater, Yerba Buena Center for the Arts, La Pena Cultural Center, the de Young Museum and the Eastside Cultural Center. Films are screened in their original language with English subtitles.

A short list of this year’s program includes:

H.O.M.E by Daniel Maldonado from New York City. Jeremy Ray Valdez (La Mission) plays a young man with Asperger’s Syndrome who finds respite in the subways of New York City. .
SACRED SACRAMENT by Lionel Desai, a San Francisco filmmaker. Familiar sights and faces from the Mission. Boy coming to terms with separation from his mother who was deported as he prepares for his first communion while staying at adoptive family.
SIEMBRA by Samuel Henriquez from Colombia. It’s a drama set in Colombia’s Pacific Coast about a fisherman displaced by the armed conflict yearning to return to his land.
LIBERTAD by Brenda Avila-Haan, a filmmaker from Santa Cruz. A short film profiling a transgender indigenous woman from Oaxaca whose life transcends borders.
CRAVING CUBA by Zuzy Martin Lynch and Rick Lynch, San Francisco filmmakers. A documentary about Cuban-American’s nostalgia and yearning to travel and connect with Cuba. Subjects include Jessica Aguirre (NBC news anchor), George Gascon (San Francisco District Attorney), and singer/actor Carlos Ponce.
SFLFF 8 is pleased to welcome several sponsors back including: KQED, KPFA 94.1FM, KPIX, CBS 5, KBCW,, JCDECAUX, and MDT Agency. Companies or individuals interested in supporting as sponsors or volunteers are encouraged to contact us at 415-754-9580 or programming (at) SFLatinoFilmFestival (dot) org.


The SF Latino Film Festival is gearing up for its 8th annual September events, celebrating independent film from the Americas and Europe. Our goal is to showcase film by, about, or made with Latinos—to shine a light on inclusion. Other films are presented to expose our innovative and influential Bay Area audiences to popular foreign film as a way to celebrate cultural differences.

The festival committee invites collaborators to sponsor, host, and contribute content to our upcoming events. Venues on the confirmed schedule include the following Bay Area locations.

Alamo Drafthouse Cinema – New Mission 2550 Mission St, San Francisco, CA 94110


DeYoung Museum 50 Hagiwara Tea Garden Dr, San Francisco, CA 94118


Eastside Arts Alliance 2277 International Blvd, Oakland, CA 94606

eastside arts alliance oakland 3

Yerba Buena Center for the Arts 701 Mission St, San Francisco, CA 94103


For more information, contact the festival development rep directly here: The SF Latino Film Festival is a 501 C non-profit organization. Outside of our signature event each September, we host monthly screenings and collaborations with other festivals in San Francisco, including: Berlin & Beyond Film Fest, SF Int’l Film Fest, SF LGBT Film Festival, SF Jewish Film Fest, SF Flamenco Festival aside from promotional early screenings of mainstream films.


Calle 24 Paseo Artistico – Art Crawl Sunday July 10- Short Film Program


Calle 24 Paseo Artistico is a new project in the Latino Cultural Corridor of 24th Street in the Mission taking place each month. The free day-long event includes a  mural tour, Cine+Mas SF and participating filmmakers will have a film program this Sunday. This month we’re offering a 40 minute shorts program that starts at 4pm, 5pm, & 6pm.

What: Award winning short films by local filmmakers, past Latino Film Fest selections.
Where: Alley Cat Bookstore-  3036 24th Street
When: Sunday July 10 at 4pm, 6pm, & 7pm

Screenshot 2016-07-06 at 12.22.12 PM

Change by Xavier A Galindo
5 minutes
A San Francisco native struggles not to become a victim of gentrification and humanize his community of the Tenderloin. He walks through his neighborhood confronted by gentrification as he encounters a Techie that rubs him the wrong way.

Beep by Yvan Iturriaga. 15 minutes
A hectic tale about a young man struggling to hold onto his true nature- and not just another cog in the machine.

My Life in DanceMi Vida en Baile by Amir Jaffer. 13 minutes
At 90, Miguel Santos continues to share his love of Flamenco on stage and in workshops in San Francisco. He joined Theatre Flamenco in 1968, which is one of the oldest running Dance companies in the United States. In this short biopic, Miguel traces his artistic journey and shares events of his life that took him across the United States and to Spain.


Detailed below are all the events for the day. Catch one- catch all!

Schedule/ Horario
11AM-12:30 PM ● Bilingual Guided Mural Tour
Precita Eyes Murals, 2981 24th Street
Spanish & English guided mural tour through Balmy
Alley and 24th Street Corridor.

1-3 PM ● Workshop: Basics of Sculpture Art
Acción Latina, 2958 24th Street
Instructor: Alejandro Meza.

4-6 PM ● Gears Turning Poetry Series
Modern Times Bookstore, 2919 24th Street
Hosted by Kim Shuck; Poetry by Leroy F. Moore,
Jr., Jerry Ferraz & Jane Rades; Music by Ed Dang.

4-6 PM ● Mixed Poetry /Poesia Revuelta
Acción Latina, 2958 24th Street
Hosted by Jorge Argueta; Poetry by q.r. Hand Jr.,
Dorothy Payne, Daniel Flores, & Jack Hirschman.

4-7 PM ● Cine+Mas Short Films
Alley Cat Bookshop, 3036 24th Street
Award winning films from local filmmakers.
– “Change” by Xavier A. Galindo
– “Beep” by Yvan Iturriaga
– “My Life in Dance” by Amir Jaffer